Menus
Smitty’s Menu
Smitty’s restaurants annually revised their 10-page menus. This version was based on the current creative campaign for the dishes to be available all day, including breakfast. Smitty’s menus historically used different photographers and food stylists from one year to the next. The challenge was to Photoshop the existing plates with updated side dishes and to ensure consistency with shadows and lighting across the menu. Also to accommodate Smitty’s pricing versions for different restaurant regions all menu pricing had to be built on the black plate so all versions could be printed on the same run.