Posters
Bike Calgary Bike Shorts Film Festival Poster
The non-profit group Bike Calgary hosted a film festival highlighting regional short bicycle films. As an avid bicycle commuter and founding board member of Bike Calgary I created all the collateral for the film festival. The design of the poster was used to persuade the local bike shops and retailers to participate in promoting and selling the event. We had overwhelming support and sponsorship from the local bike community and sold out the festival showings.
City of Calgary Recognition Rewards Poster
The City of Calgary Waterworks and Wastewater had an existing employee recognition rewards program that was not being utilized. The challenge was to create a memorable promotion that would motivate usage. The department employees were largely male. The concept was that generally men don’t show their emotions or give thanks on the job site. Usually men joke with each other as a means to communicate and connect. The strategy focused on co-workers showing appreciation to fellow co-workers with a humorous ironic male twist.
The campaign was a huge success and the client had print more posters because people were stealing them as souvenirs.