In-Store Displays
Coke and NHL Hockey Jersey Giveaway Standee
A 45” x 70” in-store free standing display based on the current creative campaign. The standee was designed with four interlocking pieces, that when joined popped off the background creating a 3D effect. Custom dielines and extensive Photoshop work was required to apply the Coke products and branding. Stock photos of the background crowd required different Photoshop work for the front and back. The front crowd needed to accommodate the foreground elements and the back needed the crowd squeezed together more. The design of the standee was flexible to allow the jersey to be hung elsewhere around the in-store product display.
Coca-Cola and Northgate Market End Cap
Northgate Markets is a southern U.S. based grocery chain. Coca-Cola requested a display for the end of the grocery isle with a focus on a Spanish theme. The concept was to pair Coke products and traditional Spanish imagery and cuisine. Based on the creative directors initial direction the end cap was built to resemble a Spanish tiled wall surrounding all the Coke products.
Coca-Cola SeaWorld Display
Coca-Cola, SeaWorld and Stater Bros stores partnered for an in-store offer. The design challenge was to combine the needs of the three brands, Coke products, a SeaWorld experience and the in-store offer. Based on the current creative campaign the large 48” x 32” display was designed to be built in three pieces to create a dynamic visual effect in the store.
Old Dutch Net a Million
Old Dutch Foods implemented a contest where participants won an opportunity to shoot a puck in the net to win a million dollars. The creative campaign revolved around elements found in a hockey rink; hockey net, ice, boards, blue lines, etc. The in-store display collateral; header card, standee, poster, blade sign and wobbler, was built to work in conjunction with the existing generic product display.
Danone Easter Display
International Delight coffee creamer requested collateral with an Easter theme. Based on the current creative campaign the concept of the Easter bunny and Easter eggs were used. Bunny ears on the product and egg shaped collateral pieces highlighted the product in the coolers. The client wanted to maximize product exposure in the grocery stores and requested a header card with pop off elements, product dividers with interchanging product cards, cooler clings, wobblers, floor decals and large size product standees.