Newspaper Ads
Calgary Herald Ads
Local car dealerships were a large part of the clientele for the Calgary Herald newspaper. Each dealer would request an ad with specific car models and information. One of the main challenges was to keep the ads looking new and fresh from all the other competing advertisements.
Kraft Heinz Project Play ads
Kraft Heinz Project Play was a national contest allowing contestants to enter their communities for a sport facility upgrade. The ads were built utilizing the national offer imagery and products the client wanted highlighted. Multiple layouts and sizes were required in English, French and bilingual combinations. The challenge always was to create the first unilingual version with enough flexibility for the other language versions.